You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Attitude Research.
ANA has found 303 results for you, in 281 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Interim report on qualitative research on sea-salt

Consideration is being given to the marketing ofsea-salt (imported from France) under the Cerebosname. This would necessarily be a premium-pricedproduct.Research was requireda to examine the general attitudes towardssalt as it is known and used with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
×

Citation

, C. (1972a, December 01). Interim report on qualitative research on sea-salt. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interim-report-on-qualitative-research-on-sea-salt


Research reports

Preliminary qualitative research on men's toiletries

Yardley's are currently planning an Image Survey onToiletries amongst women which will include some questioningon male toiletries. The research reported here provides dataon key attitudinal dimensions for inclusion in the ImageSurvey, and sets out a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1972
×

Citation

, C. (1972a, September 08). Preliminary qualitative research on men's toiletries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-men-s-toiletries


Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972
×

Citation

Morris and Worcester (1972a, September 01). The fourth dimension and research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-fourth-dimension-and-research


Research papers

Some effects of the 'permissive society' in Britain on public reactions to commercial and social propaganda

Recent British social statistics and other survey data are examined for evidence of changes in social attitudes and social behaviour that would justify the description, a 'permissive society'. It is concluded that, with certain qualifications, the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: John M. Caffyn
September 1, 1972
×

Citation

Caffyn, J. M. (1972a, September 01). Some effects of the 'permissive society' in Britain on public reactions to commercial and social propaganda. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-effects-of-the-permissive-society-in-britain-on-public-reactions-to-commercial-and-social-propaganda


Research papers

Young peoples' attitudes

This paper examines the contribution which Market Research can make to understanding how children and adolescents develop into adult consumers. In order to illustrate some of the methods available and findings involved, a case history is presented on...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: J. Martyn, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1972
×

Citation

Martyn and Cooper (1972a, September 01). Young peoples' attitudes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/young-peoples-attitudes-


Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972
×

Citation

, C. (1972a, August 12). Further analysis of data collected from young people & children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/further-analysis-of-data-collected-from-young-people-children


Research reports

Qualitative research on young people setting up home

The objectives of this research were to explore ina preliminary way the attitudes of young people settingup home, and their attitudes to fuels and appliances.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
×

Citation

, C. (1972a, July 21). Qualitative research on young people setting up home. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-young-people-setting-up-home


Research reports

Qualitative research on bra-buying

The researchwas designed to provide information on women's attitudestowards the buying situation, their motivations forpurchase and choice of bra-type and brand, and the factorswhich influence their choices. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 2, 1972
×

Citation

, C. (1972a, July 02). Qualitative research on bra-buying. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-bra-buying


Case studies

The phenomenon of market saturation

The recent slowdown in the progression of the French vacation market prompts the hypothesis that a certain saturation point may have been reached. This hypothesis, of course, is not merely based on the evolution of a single short-term global index....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
×

Citation

Danloy, P. (1972a, June 15). The phenomenon of market saturation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-phenomenon-of-market-saturation